For too long now, the rental market has plodded along without any innovation or aspiration. In fact, it is often a hotbed of discontent, friction,n and anxiety.  The Rent Collective is about to change the dynamic of this market and reward tenants who do the right thing, i.e., pay rent on time, keep the property in good order, and do things they probably already do! Why shouldn’t tenants be rewarded, and why shouldn’t great landlords be rewarded too? It should be a partnership with each party helping the other.